World of TZÁR

READ MORE

TZÁR Enters India's Fashion Market with Intelligent, Timeless Menswear

OCTOBER - INDIAN RETAILER BUREAU
TZÁR, a contemporary lifestyle brand, has officially launched in India, introducing a refined menswear collection that redefines wardrobe staples for the modern man. Founded by Shalini and Vaibhav Singh Rathore, TZÁR represents a seamless blend of creative vision and strategic business insight.
READ MORE

New Brand Alert: TZÁR ushers in a new era of quiet luxury in India

OCTOBER - Images Business of fashion
TZÁR, a contemporary lifestyle brand, has officially made its debut in India. Rooted in classic design principles, the brand debuts with a menswear collection that redefines wardrobe essentials for the modern man. The collection reflects the philosophy of refined minimalism and quiet luxury; it is designed to rise above fleeting trends and embody effortless sophistication
READ MORE

TZÁR debuts in India with refined menswear collection

OCTOBER - INDIAN RETAILing
TZÁR, a contemporary lifestyle brand, makes its official debut in India with a refined menswear collection that redefines wardrobe essentials for the modern man. Founded by Shalini and Vaibhav Singh, TZÁR blends creative direction with strategic business acumen. “TZÁR was born out of the need for intelligent, timeless fashion that reflects inner confidence rather than loud statements,” said Shalini Singh Rathore, Founder & Chief Creative Officer of TZÁR.
READ MORE

TZÁR debuts in India with timeless menswear collection

OCTOBER - Apparel views
TZÁR, a contemporary lifestyle brand, makes its official debut in India with a refined menswear collection that redefines wardrobe essentials for the modern man. Rooted in classic design principles, the collection reflects a philosophy of refined minimalism and quiet luxury – designed to rise above fleeting trends and embody effortless sophistication.
READ MORE

TZÁR redefines modern menswear with Its debut collection, 'The Quiet Edit'

OCTOBER - INDIAn FASHION Business
TZÁR, a contemporary lifestyle brand, makes its official debut in India with a refined menswear collection that redefines wardrobe essentials for the modern man. Rooted in classic design principles, the collection reflects a philosophy of refined minimalism and quiet luxury - designed to rise above fleeting trends and embody effortless sophistication.
READ MORE

New Menswear Label TZÁR Arrives in India with Design Philosophy

OCTOBER - INDIAn FASHION ICON
A new menswear brand, TZÁR, has officially entered India’s fashion scene. Launched by founders Shalini Singh Rathore and Vaibhav Singh Rathore, TZÁR aims to redefine what men’s essentials can look like—intelligent, timeless, and quietly confident. The core idea behind TZÁR is to move away from loud statements and focus instead on wardrobe staples that enhance the wearer’s presence through thoughtful design, quality, and fit.
READ MORE

Diwali Gifting 2025: Thoughtful Ideas For The Festival Of Lights

OCTOBER - NEWS18
Diwali is more than a festival of lights, it’s a season of sharing joy, love, and togetherness. Gifting during Diwali has always been a cherished tradition, symbolizing blessings, gratitude, and prosperity. As lifestyles evolve, so too does the art of gifting. Today, Diwali presents are no longer just about sweets and dry fruits; they are thoughtful tokens of wellness, beauty, style, and home.
READ MORE

Contemporary minimalist menswear debuts in India with The Quiet Edit collection

November - MSN
TZÁR, a contemporary lifestyle brand, makes its official debut in India with a refined menswear collection that reflects a philosophy of minimalism and quiet luxury. Founded by Shalini and Vaibhav Singh, the brand fuses modern tailoring with artisanal craftsmanship to deliver clothing and accessories that are thoughtfully designed and impeccably constructed. The very name of the brand’s debut collection—The Quiet Edit—resonates with this philosophy.
READ MORE

November Collection

November - Lifestyle Asia - India
Stop everything! The fashion and beauty world just dropped plot twists that are shaken, not stirred.
READ MORE

TZÁR: Redefining Modern Menswear with Timeless Sophistication

November - Business Micro
TZÁR, a contemporary menswear label founded by Shalini and Vaibhav Singh, is redefining wardrobe essentials for the discerning modern man. Rooted in timeless design and refined minimalism, TZÁR stands for quiet luxury—crafted to transcend fleeting trends while embodying enduring sophistication. At its heart, TZÁR celebrates artisanal craftsmanship and thoughtful design, merging traditional techniques with a forward-thinking aesthetic. Every piece reflects precision, purpose, and purity of form—engineered for men who value both comfort and understated elegance.
READ MORE

Bold Colours Emerge As A Key Trend In 2026 Fashion Design

December - News 18
Fashion in 2026 isn’t whispering, it’s declaring itself in colour. Designers are moving away from safe neutrals and embracing bold, expressive shades that actually mean something. It’s less about following a trend and more about wearing a feeling. Colours this year aren’t just decorative; they’re emotional cues, confidence boosters and tiny acts of self-expression. What’s interesting is how seamlessly these shades flow across seasons. The same colour that brightens a winter coat can energise a summer dress. It’s effortless, versatile and, honestly, a refreshing reminder that style can be both powerful and playful at the same time.
READ MORE

From auditor to aesthetic architect: Shalini Singh Rathore on building a new era of Indian men’s luxury

December - Ad Gully
Adgully has consistently celebrated and acknowledged the accomplishments of women entrepreneurs and leaders in various sectors. One of our notable initiatives, W-SUITE, focuses on highlighting extraordinary women achievers in the Media & Entertainment, Advertising, Marketing, PR, and Communications industry. In this updated series, we aim to explore how women leaders adeptly manage their teams and overcome challenges in the dynamic landscape of their respective industries. In conversation with Adgully, Shalini Singh Rathore, Founder and Chief Creative Officer at TZÁR,reflects on her journey of building a design driven luxury brand that blends Indian craftsmanship with a modern, unapologetic aesthetic.
READ MORE

Coffee Brown Leather Jacket by TZÁR

December -  Elle - India
Crafted from premium distressed leather with a soft fur lining, this brown jacket offers warmth and comfort even in sub-zero temperatures.
READ MORE

The Ultimate Zodiac Gift Guide for Every Sign

December - Manifest Magazine
If you never know what to add to your wishlist or what to gift someone else, astrology can help narrow it down. This zodiac gift guide breaks down what each sign is naturally drawn to, from comfort-first essentials to statement pieces worth saving for.
READ MORE

Christmas Gifting Guide - Features From Culture Circle, Attrangi, TZÁR

December - Bold Outline
Crafted from premium distressed leather with a soft fur lining, this brown jacket offers warmth and comfort even in sub-zero temperatures. Slip-in pockets, side seam buckles, and a collar strap combine rugged utility with timeless elegance.
READ MORE

TZÁR’s “NOCTIS & NOBLE” — Modern Formal Men Wear & Leather Essentials

December - Bold Outline
A lightweight poly-blend leather jacket with a relaxed fit, perfect for everyday wear with a modern, effortless edge.
READ MORE

Decoding the DNA of Modern Luxury: Why Slow Fashion Is the New Status Symbol

December - Images BOF
Luxury has always been a shapeshifter. For decades, it carried the scent of exclusivity. Think handwritten invitation–only, velvet-rope, waitlist-worthy exclusivity. It thrived on excluding a large part of the audience, was harder to get into and did not have the word ‘inclusivity’ attached to it. It was aspirational, a little intimidating, and frankly, a bit performative.
× Popup Image